Techniques to improve email accessibility for all readers and platforms.
Accessibility in Email: Plain Language and Alternatives
Techniques to improve email accessibility for all readers and platforms.
Overview
Accessible emails ensure information is reachable by all readers, including those using assistive technologies. This lesson covers plain language, structure, and alternative formats.
Plain language and readability
Use simple sentences, active voice, and common terms. Break complex ideas into steps and avoid jargon unless necessary with a plain language definition.
Accessible formatting
Use short paragraphs, descriptive headings, and bullet lists to improve navigation. Avoid color-only emphasis and ensure sufficient contrast for readability.
Alt text and links
Provide concise alt text for images and ensure link text describes the destination. Avoid vague phrases like "click here".
Attachments and accessibility
Provide accessible alternatives such as transcripts or summaries for non-text content when possible.